We use cookies to serve personalized content and targeted advertisements to you, which gives you a better browsing experience and lets us analyze site traffic. There are ways to get around this, though, such as ensuring that you preload fonts with a cross-origin attribute. This is because most email clients strip out the head of HTML where the web font is specified, on send. Things start to get a bit tricky when a designer wishes to use a less popular font. Navigate to “EMBED” and click on “@IMPORT” to find the import URL of the font. When you find the font you want to use on Google Fonts service, follow these steps to implement the font in your email template. The author also compares Google Fonts with CDN to self hosted fonts for repeated usage, which is comparing apples with pears. What happens when you have recipients who don’t use these email clients? Say we wanted to use Lato in an email, if we can. Instead, we always get Times New Roman. After you finish creating your “font import” block, we strongly recommend to save the block so you can have a backup for yourself in case you accidentally delete it. On your computer, open Gmail. Default Android mail app (not the Gmail app). Google Web Fonts offer a wide variety of free fonts (over 600) and an easy-to-use interface which helps to generate the font stylesheet for your email. Click “+” and add a Google Fonts block. Click Compose. Once you have found your font, click on the quick use button. Is there a way to link a Google Web Font to or embed in such an email but still maintain a broad acceptance (appropriate rendering) among email clients? In the top right, click Settings See all settings. An HTML email must (should) have its CSS inlined in order to have the expected design in most of the email clients. We cover 10 things you need to know about web fonts in email to become…, We look at interesting font-stacks and examples, plus foreign-language campaigns. Change your default text style. This will help the network request to start earlier. You should seek the advice of professionals prior to acting upon any information contained in the Content. Sign-up to get our latest ecommerce marketing and automation guides! But recently, things have changed. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. It’s essential to ensure that your branding and designs are not only creative and memorable, but remain the same when viewed on different devices. The service will package the font into a stylesheet that you can paste in the of your email. Some popular ones are: However, you will have no control over what happens if a hosting service goes down. If you’re not sure how saved blocks work, you can find out more in our tutorial “How to Use Saved Blocks in Klaviyo”. Stick to the classics.   } The best support for web fonts come from the Apple ecosystem: iOS Mail and Apple Mail. Specifically, these clients do not support web fonts: More information about font support can be seen in this guide. There are 877 Google Font families currently available at https://fonts.google.com These fonts don’t have to be installed into a computer or mobile device because, as soon as the page is loaded, so are the fonts in use. Before deciding whether or not using web fonts in your email campaign is a good idea, it’s important to understand what web fonts are. Add text to your message. If you’re adventurous or you require that extra brand fidelity for your emails, and don’t mind carefully selected fallbacks for clients that don’t support web fonts, then read on. There are several services that provide web fonts for email, but we find Google Web Fonts to be the least complicated and they also come for free. Web fonts on websites give designers undeniably better creative options. *Special thanks to Justin Khoo from FreshInbox for his contributions in updating this post.


. In our example above, we’ve selected ubiquitous sans serif Arial font as a fallback. Now, wherever you need to use the font, just refer to them with the font-family CSS style. If you have been provided fonts to use for the email, you can host them on your own server and use the @font-face rule. Format your email. Just a Little @Import… I’ve chosen two fonts that I want to import from Google Fonts, Lobster & Droid Sans. Consider Hosting Google Fonts Locally. This is because the use of web fonts in email is often seen as redistributing the font. Obviously you can use any font you like. You can use these codes to import your custom fonts from Google Fonts or fonts hosted on your server. How to Adjust Google Fonts for Individual Posts and Pages. All major webmail email clients such as Gmail, Yahoo! In order to showcase the mood behind the information that is written, we have wide variety of google fonts available. Aside from the built in fonts, JotForm also supports "@" at-rules e.g. All rights reserved. You can do this with the following snippet: