Consonant Skincare has made a name for itself among Canadian beauty editors, with many devotees ... founder and owner of Consonant Skincare. Consonant Skincare’s value proposition could see it expand its base of stores well beyond the Toronto market — with prices that are mid-range and quality that is unmatched, the brand anticipates gaining and maintaining loyalty by supplying exceptional products in friendly, attractive retail spaces. Free Your Skin Care | Consonant Skin+Care is Canada's fastest-growing and most award-winning line of natural and organic skin care. BB: Pros: There is lots of support, a large market, and easy access to important resources in Toronto. Consonant HydrExtreme, $72. E7: Who are some of your mentors/role models? Consonant Ultra Moisturizing Organic Face Cream for Dry Skin, $54. or. E7: What have been some of the biggest lessons you’ve learned from running your business? These early adopters were typically shopping for their personal care products in health food stores, which didn’t appeal to me. Organisé par. It will help thin the product for easier application.”. The location and timing of the pop-up was key, says Bill Baker, founder and CEO of Consonant Skincare, pointing out that he wanted to target high-earning professionals who could afford the “luxury” skincare item during the time they would need it most (a.k.a. Our new store on Queen Street West in Toronto will allow us to make good on this promise, and to deliver everything you need to discover your best skin all in one place. Consonant HydrExtreme is my all-time favourite hydrating serum—I've raved about it on this website dozens of times! From New York to Toronto, Carly has previously worked at CosmoGirl!, Jill Stuart and Michael Kors. Occupation: Founder and CEO of Consonant Skincare Twitter: @ConsonantCEO. Edit Seven: Tell us about your brand, what do you do? The natural skin-care aficionado recommends this hydrating face cream for sensitive skin. BB: Our vision is to bring natural skin care out of the health food store and bring it into the mainstream. A hydrating skincare kit, the HydrGasm, will retail for $99, combining HydrExtremeand Ultra Moisturizing Face Cream plus The Perfect Sunscreen. Occupation: Founder and CEO of Consonant Skincare Twitter: @ConsonantCEO. ©Consonant Skincare Bill Baker: At Consonant Skincare our mission is to help every person on the planet with skin, achieve their best skin. Craig Patterson, now based in Toronto, is the founder and Editor-in-Chief Retail Insider. The kit w KMS California Hair Play Molding Paste 1. Created by BlueMercury.com co-founder Marla Malcolm Beck, M-61 is a line of... Of course I knew I was fighting fine lines and had some discoloration, but what I found out was that my main concern should be my pores! We make clinically proven, award winning natural skin care products and pair them with wellness tips to help you discover your best skin. Consonant Skin+Care | 301 abonnés sur LinkedIn. But I was finding I was losing balance as I struggled to stay on top of everything happening in my personal and professional lives. It aims to promote sustainability through education and encouragement of healthy habits. What inspired you to start? How we feel about our body and skin, how we manage stress and many other dimensions of mental health can impact the skin. E7: Tell us about your new retail concept on Queen West? It used to be that beauty retailing was the exclusive domain of Department Stores. We won’t even have any products for sale in the front part of the store. Learn about Skin + … These are the people that help me the most. Bill prefers the four titanium blades on these razors to give a smooth shave and the reverse edging blade to trim facial hair. #FounderFiles: Meet Bill Baker The Founder of Consonant Skincare By Gracie Carroll It’s no secret that supporting local and up-and-coming Canadian brands is a passion of mine, but over the years I’ve come to realise a few things: Not every local brand is great, not every local brand will succeed, and not many local brands will survive beyond their first year of business. Q: Can you briefly describe your business, including when it was founded, its goals, and why you chose to locate where … Notify me of follow-up comments by email. In Canada Consonant Skincare is widely available at both online and offline retailers, including our own consonant.com website and our own bricks and mortar stores in Toronto. Second, the number of competitors has exploded. So, how do you go to market? My Consonant Skincare at-home regimen: Organic Foaming Face Wash ($18), HydrExtreme ($72) and DHE Mask ($45). I see myself as a generalist who knows a little about a lot of things; so I gravitate to experts who know a lot about a specific thing when I’m looking for mentoring. Ever since, the line has become one of Canada’s favourite premium brands for advanced all-natural skin-care solutions. I spoke to Bill Baker, founder of Consonant Skincare, to learn the ins and outs of storing your beauty products in the refrigerator. Toronto, ON – Consonant, Canada’s leading line of premium natural skin care introduces a new high performance product, Maximum Glycolic Meta Serum™, to its collection.The serum boasts the maximum allowable concentration of glycolic acid in an over-the … Learn how to support your skin through the Consonant 4 Dimensions of Wellness. Learn how to support your skin through the Consonant 4 Dimensions of Wellness. BB: Buying online is very functional, and has become an almost commoditized transaction. Introducing Bill Baker, founder ofConsonant Skincare, based in Toronto. Conventional wisdom says you can’t have it all, but Consonant Skincare’s Bill Baker is proving otherwise. And that’s why I love what I do; because, even during the toughest times of building the business, I remembered that our products actually make a meaningful difference in the lives of our customers. But when you are strategically persistent, it definitely pays off. We plan a year in advance, but we refine our plan constantly, so we can respond to a changing marketplace. Your email address will not be published. 9. We talked to founder Bill Baker to find out more about how he is working to change our perceptions of natural skincare. But you have to remember, no doesn’t mean “no”, no means “not now”. BB: I’m glad I didn’t know what I didn’t know before I started this business. Bill Baker, founder of Consonant, created a skincare line that keeps true to his philosophy – “What goes on your body goes in your body” – with a focus on natural and organic products. E7: Is there anything you wish you’d known before starting your business? This is not meant to sound negative, but it is the reality of a small business. Apply a drop of HydrExtreme full strength to any fine lines or dry spots, and you’ll start to see results almost immediately.”. Required fields are marked *. © 2020, The Kit, a division of Toronto Star Newspapers Limited,One Yonge Street, 4th floor, Toronto, ON, M5E 1E6, 416-945-8700, Sign up to receive The Kit newsletter, which features exciting offers, promotions, and other information from The Kit, our affiliates and other friends. (Story by Editor-in-Chief, Gracie Carroll), Your email address will not be published. Bill’s tip: “Using the same razor forever can cause all kinds of stress to skin. Yes, it’s very hydrating, but not greasy at all. 0 intéressé(e)s. Partagez cet évènement avec vos amis. There is no easy answer. And we are doing this by taking natural skin care out of the heath food store and we are bringing it into the mainstream. Founder Rose-Marie Swift's tale of discovering a high chemical load from exposure to cosmetics really struck a chord with me, and so I try to wear things with safe ingredients when I'm not testing. Cons: Increasingly, Canadian retailers are divisions of US or European mega-glomerates. A few weeks back, we hit uptown Toronto’s Consonant Skincare flagship store for a preview of Fresh.Beautiful‘s pop-up spa, where we received a unique, all-natural gentle crystal microdermabrasion and hydration treatment from Fresh.Beauiful co-owner Stephanie Daga complete with Consonant products that have since become skincare staples. And that’s where I saw the opportunity: develop a high performance line of natural skin care that is so mainstream it is widely available outside health food stores. It is extremely dry, prone to sun damage, and very sensitive. Consonant Ultra Moisturizing Organic Face Cream for Dry Skin In the spirit of natural beauty, we searched through Bill’s kit to see which skin-protecting staples he packs with him. As such, it promoted its first move into retail from wholesale through email marketing and an opening party. This Toronto-born brand is completely natural and therefore good for your body. Then drug stores got into the game which was a good thing, because competition helps consumers. In fact, his Toronto-based skincare brand claims to offer 100 percent natural products which are also made in Canada. But many consumers still believe you have to make sacrifices when you select natural skin care products. If you only focus on one channel you will miss a lot of opportunity, but if you spread yourself too thin across too many channels you risk diluting your message and having no impact at all. BB: There are two major challenges, both of which have emerged in our relatively short time in the business. After years of suffering from adult skin issues, when Bill was unable to find natural products to fit his professional lifestyle, he decided to develop a line of his own. E7: In an age where more shopping is happening online, how does retail and your flagship locations still benefit your business and customers? I’m going to share at not-so-well-kept beauty editor secret: on most days, we have a flood of products spilling over our workspaces. I don’t just plan to go to the gym, I make an appointment to meet someone there. Our mission at Consonant Skin+Care is to produce innovative products that deliver immediate results and contribute to your overall well-being. Keep reading to meet Bill and his company! Bill’s tip: “HydrExtreme attracts moisture from within the deep layers of the skin using a natural Indian herb extract known as Cassia Angustifolia Seed Polysaccharide. BB: I admire anyone who has become a master of something. Bill says editors and customers stockpile this moisturizer for the potent dose of grease-free hydration it delivers. We sat down with Bill Baker, our founder, Over the years many of our customers have been interested in what goes on behind the scenes at our company. But in our new store, customers will have an experience. Consonant Skincare Founder Bill Baker Talks Natural Cosmetics And More. It is about healthy nutrition and a healthy lifestyle. De plus nombre de leurs produits ont été primés. See more of Consonant Skincare on Facebook. We believe that great skin is made even better with healthy habits. #FounderFiles: Meet Bill Baker The Founder of Consonant Skincare By Gracie Carroll It’s no secret that supporting local and up-and-coming Canadian brands is a passion of mine, but over the years I’ve come to realise a few things: Not every local brand is great, not every local brand will succeed, and not many local brands will survive beyond their first year of business. Consonant Skincare - - Rated 4.5 based on 24 Reviews "Thank you, Bill and Kristina for your thoughtfulness. Schaf Skin Care for Men 01 Shave But we recognize great skin is about more than just great skin care. But if I’d have known then what I know now about the challenges I was going to face, I’m not sure I would have gone for it. BB: Our promise is to help people with skin achieve their best skin. But when I canvassed some of my friends and coworkers about these harsh ingredients, no one knew how harmful they could actually be. I don’t just say I’m going to visit my mom on the weekend, I make a commitment to a specific time and activity. Consonant Organic Foaming Face Wash But most importantly, customers can connect with our Regimen Coaches. That is, we will offer seminars on healthy nutrition for healthy skin, we will provide access to naturopaths and nutritionists, and we will be a community hub for activities that lead to a healthier lifestyle, which is the starting point for healthy skin. Baker launched Consonant in 2009, after his struggle with dry skin and eczema left him inspired to open his own skincare company. 39 min ; DEC 6, 2019; Lisa Young - The Common Good General Lisa Young - The Common Good General. Bill Baker, founder of Consonant, created a skincare line that keeps true to his philosophy – “What goes on your body goes in your body” – with a focus on natural and organic products. We believe Consonant Skincare can live at the foundation of every person’s skin care regimen. You've 100% seen Toronto-born hairstylist, Marc Anthony's, hair products on shelves at Shoppers Drug Mart. We talked to founder Bill Baker to find out more about how he is working to change our perceptions of natural skincare. Some of our favourites? She is the only person I've heard of in the beauty industry who understands the dangers of rancid polyunsaturated oils , and I also just think she has amazing taste in colour and texture. mind. BB: Since day one I have considered Consonant Skincare a global brand that originated in Canada. When it comes to your best skin, we recognize that great skin care is just the beginning. It’s also very thick, so wet hands before adding a dollop. Accessibility Help. mind. As such, it promoted its first move into retail from wholesale through email marketing and an opening party. ALL MATERIALS ©2010 - 2018 Gracie Carroll, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), 7 Clean Beauty Sets That Are Perfect To Gift This Season, 7 Products To Have On Hand To Help Remedy Dry Winter Hair, 7 Skincare Products That’ll Help Protect Your Skin From Blue Light, 7 Of The Best Local Beauty Stores In Toronto To Shop, 6 Of The Best Blow Dry Brushes To Buy For The Perfect At-Home Blowout. Bill’s tip: “Don’t let the “dry skin” in this product name scare you. It will be all about discovering the products, testing them and maybe taking some samples home to try. Facebook. Log In. Consonant HydrExtreme. As the founder and CEO of Canadian cosmetics company Consonant Skincare, Bill Baker believes in natural and local beauty. Learn about Skin + … -Bill Baker, Founder Consonant Skincare Try square breathing while lathering Hand washing tip: practice square breathing to help you scrub for the recommended 20-seconds and calm your mind and body The world’s driest skin has finally met its match in this next cream. Often times, you see a brand, product or idea abandoned early on once the realities of what it will actually take to grow and succeed (especially to become a viable business) really set in. E7: Where do you go or what do you do to look for inspiration? So this can make distribution a challenge, not just outside of Canada, but even within our own borders. E7: Do you have a daily or regular ritual you practice that you love? Whether it is from a supplier you want to work with or from a customer you want to sell your products to. Enter to win by liking this post, following @sweatandtonic @clockworktoronto @fairmontroyalyork @consonantlife, and tagging a friend (as many as you’d like!). I did lots of research and was shocked to discover the conventional products I was buying to get relief from my problems were actually causing my problems. the tail end of a harsh Canadian winter). Apply to towel-dried hair for shaping and dry hair for definition. Bio: After more than 20 years working on the client and agency sides of consumer products and services businesses (including Bristol-Myers, AT&T, CIBC, Molson and Microsoft), Bill Baker was no stranger to positioning and branding Fortune 500 companies and their brands. Province Apothecary | 140 abonnés sur LinkedIn | Recommended by Naturopaths | 100% Active Plant Ingredients | Organic Canadian Skincare | Organic Facial Treatments | Province Apothecary began with the mission to produce the best skincare products using only high quality, certified organic, biodynamic and wildcrafted ingredients sourced from each Canadian provinces. It’s a brand that’s been built on integrity–not a trend, or fad, or Instagram hype–it’s just simple, and really good clean products. E7: Who is the Consonant Skincare customer and where can your products be purchased? Founder Rose-Marie Swift's tale of discovering a high chemical load from exposure to cosmetics really struck a chord with me, and so I try to wear things with safe ingredients when I'm not testing. BB: I’m often surprised when I talk to entrepreneurs in the early days of their start ups and they haven’t given any consideration to marketing. We often receive questions about what inspired the creation of Consonant Skincare, along with every other inquiry under the sun about our products and company in general. Consonant HydrExtreme But now, it seems everyone is in the game: you can buy beauty at department stores, drug stores, specialty retailers, big box retailers, mass merchandisers, independent online sellers and of course, online behemoths like amazon.com. Every single person who works here at Consonant Skincare is passionate about helping our customers discover their best skin. It sounds like a cliché, but it is true. New week, new razor.”, RELATED READ: The Potent Power of a White Smile. Success begets success, and with more success comes more work. I've had mine for several years now, and it is one of my most-used skincare gadgets! Consonant Skincare’s value proposition could see it expand its base of stores well beyond the Toronto market — with prices that are mid-range and quality that is unmatched, the brand anticipates gaining and maintaining loyalty by supplying exceptional products in friendly, attractive retail spaces. C'est la marque la plus connue de cosméceutique naturelle du Canada. “I like to say we’re skin care, not salad dressing,” says the line’s founder, Bill Baker. The road has been long and the climb has been steep. Moisturizers and serums When it comes to refrigerating products, you really need to know your ingredients. Formulated to leave your eyes looking their best, this 100% natural formulation will also help hydrate your skin. I’m a dog owner, so rain or shine, hot or cold, I’m out walking my dog. body. But it helps me blow off steam and it keeps me sane. He swears they don’t call it “liquid gold” for nothing. I’ve made a lot of sacrifices to get Consonant Skincare off the ground. Marc Anthony. 6. About fifteen years ago a co-worker was making natural soap at home and bringing it to the office to sell. I always shave after a shower, which softens my beard and ensures my skin doesn’t get red or irritated.”. 39 min; DEC 6, 2019; Lisa Young - The Common Good General Lisa Young - The Common Good General. Consonant Skincare products are also award-winning, clinically proven and high performance. With respect to resources, the most important is money. Founder Céline Tadrissi was inspired by the Canadian wilderness to create her skincare line, and takes pains to source ingredients—like their proprietary Céla Complex, a blend of six Canadian botanical extracts—wherever possible. Like most clever ideas, the campaign is simple. These companies tend to be a little inward looking and often search for brands exclusively in their home markets. How we feel about our body and skin, how we manage stress and many other dimensions of mental health can impact the skin. Create New Account. Consonant Skincare - - Rated 4.5 based on 22 Reviews "Thank you, Bill and Kristina for your thoughtfulness. Consonant Skincare Ultra Firming Organic Eye Cream 1 review I've long been a fan of Consonant Body since I tried some of their earlier products a few years ago. Bio: After more than 20 years working on the client and agency sides of consumer products and services businesses (including Bristol-Myers, AT&T, CIBC, Molson and Microsoft), Bill Baker was no stranger to positioning and branding Fortune 500 companies and their brands. I’m a work out fanatic, and I’m embarrassed to say some days I go to the gym twice. A Detox Market promotion . Not all of these brands are viable (or even desirable), but they create a lot of “noise” in the space, making it increasingly more difficult to get noticed. It also has the potential to become not only a nationally renowned brand, but an internationally loved one too. Our products are formulated to provide potent and persistent hydration above all else, and that benefits everyone regardless of skin type. Consonant Regimen Coaches are trained to help our customers access the information and the experts they need to achieve their best skin. Press alt + / to open this menu. But we recognize our award-winning, 100% natural clinically-proven skin is just the beginning when it comes to achieving your best skin; so we actively educate our customers about all the other factors that impact your skin: lifestyle, diet, nutrition and exercise. When it opened its second store in the city’s downtown core, it took more of an influencer and outreach approach. Consonant Organic Foaming Face Wash, $18. Consonant products are known by beauty editors for their immediate results and healthy formulations. Where do you focus your resources? 4. Organisé par. When you pair award-winning products with our care suggestions and expert-led wellness events, you can take your skin+care practice to … Like the Proenza Schouler collab for MAC Cosmetics, this next product is a best-seller product for good reason. A foaming lather that offers a deep clean, Bill can’t keep this face wash in stock. BB: We have phenomenal products and we offer exceptional customer service, but what makes this business truly special is the remarkable group of people behind the products. Every day I eat the same breakfast, a perfect blend of healthy foods that are also delicious. They contained ingredients that were harsh and irritating at best, and toxic and carcinogenic at worst. That's why we partner with wellness leaders to bring you events to support your skin health through every dimension of wellness. So we will only achieve our vision if we offer products that are more than just 100% natural, because natural only gets you so far. June 20, 2014 10:10:54 our newsletters E7: What have been some of the pros and cons of building your business in Toronto/Canada? Teaming up with a cosmetics chemist and a high-school friend, Bill created Consonant Skincare in 2009. Being an entrepreneur may sound desirable and cool, but true #entrepreneurlife is extremely hard work that’s both difficult and challenging. Leur efficacité est éprouvée! Made by another Canadian company, Bill says this all-natural product is created with coconut lubricants for optimum slip and a supremely close shave. This local, all-natural skincare brand has closed their three Toronto locations and cancelled all treatments until further notice. When it opened its second store in the city’s downtown core, it took more of an influencer and outreach approach. Learn about Skin + Mind below. the tail end of a harsh Canadian winter). She is the only person I've heard of in the beauty industry who understands the dangers of rancid polyunsaturated oils , and I also just think she has amazing taste in colour and texture. Get the latest beauty and fashion news, trends, and more—straight to your inbox! No man-made water feature is more spectacular than Niagara Falls, no manufactured space compares to the Rocky Mountains and no artificial lighting can match the beauty of a sunset or the drama of a full moon. E7: How do you stay organized, balanced and motivated? What goes on your body goes in your body® The brand combines all-natural formulas with luxe packaging and effective results and its HydrExtreme® is a Canadian Beauty Innovation Awards Grand Prize Winner. @welldotca congrats on the opening of your 1st bricks and mortar store! BB: I am a person who has suffered from bad skin for my whole life. A lot of our customers with normal and combination skin love it too.”. The founder of natural skin-care line Consonant Skincare, Bill Baker, opens up his kit to The Kit so we can take a peek inside to see what products he uses. Bill’s tip: “Shaving cream can eliminate friction for über sensitive skin. Shick Quattro Titanium Razor, $16. So I started making appointments for things outside work. Passersby are invited to reach out and touch the brick, concrete and cracked surfaces they see daily, drawn in with subtle copy that says things like "If your skin feels as rough as…", … RELATED READ: Why Women Skip Meals to Save Up for Beauty Products. Consonant Skincare 1 set of S&T Body Wash, S&T Body Lotion, Come Clean Cleansing Cloths, DHE Mask, 10ml HydrExtreme, and HydrExtreme Sheet Mask. With agency Zulu Alpha Kilo, Consonant Skincare broke ground on Toronto's Queen Street West with an outdoor campaign that uses local textures to create tactile experiences. In fact, his Toronto-based skincare brand claims to offer 100 percent natural products which are also made in Canada. © 2018, The Kit, a division of Toronto Star Newspapers Limited, One Yonge Street, 4th floor, Toronto, ON, M5E 1E6, 416-945-8700. Favourite feature: 100 per cent natural products that are suitable for even very sensitive skin.Most are available without scent, so they won’t clash with your posh perfume. The brand combines all-natural formulas with luxe packaging and effective results and its HydrExtreme® is a Canadian Beauty Innovation Awards Grand Prize Winner. Whether that is accounting or acting, running a business or running a race. Consonant HydrExtreme. We make clinically proven, award winning natural skin care products and pair them with wellness tips to help you discover your best skin. In August we hosted a panel with some of the top Canadian skincare brands to delve into the business behind natural skincare. “I like to say we’re skin care, not salad dressing,” says the line’s founder, Bill Baker. If we miss the walk for some reason, I feel it. The fortress of moisturizers and hair oils I’ve unknowingly built around my desktop, plus the stack of […] Consonant Skincare. E7: How did you start your business? See our, Why Women Skip Meals to Save Up for Beauty Products, Proenza Schouler collab for MAC Cosmetics, Consonant Ultra Moisturizing Organic Face Cream for Dry Skin. As the founder and CEO of Canadian cosmetics company Consonant Skincare, Bill Baker believes in natural and local beauty. Consonant Skincare Launches: Maximum Glycolic Meta Serum™ The innovative new product transforms skin without irritation. Consonant Skincare. Oct 20, 2016 - Winner, Best Canadian Beauty Product from Chatelaine Magazine. Consonant Skincare ’s all-natural, made-in-Canada products are available now online at Sephora.ca . E7: As company based in Canada, do you have international goals and why? There is also the opportunity to build a national brand relatively efficiently. When Consonant opened its first store in Toronto seven years ago, it did so on a shoestring budget, says William Baker, president and founder of Consonant Skincare. By Deidra Barton “What goes on your body, goes in your body,” is the Consonant Skincare team’s philosophy when it comes to beauty products. Along with being the Science and Wellness manager at Consonant Skincare, Erika has her Master's Degree in Human Health and Nutritonal Science, is a long-distance runner and is the founder of Fuel Proof Health, a network for athletes and movement enthusiasts alike. They are for young people and mature people, women and men, all skin types and all skin colours. And that is what is most special about our products: they’re healthy AND they work! body. I start with a fresh blade every Monday. I’m a Virgo, so I love habit and routine. Since Bill just opened up his third brick and mortar Consonant Skincare location in Toronto, this time on West Queen West (just a hop, skip and a jump from Trinity Bellwoods), I couldn’t think of a better person to interview for our latest #FounderFiles feature. You will see and feel remarkable results from Consonant Ultra Firming Organic Eye Cream from the very first use. Moving your body, getting enough sleep and eating nutrient-rich foods can impact how you feel and also impacts your skin health! Your personal information will be used to better tailor the offers, promotions and other communications and materials that we deliver. What is most important, is that they are engineered to deliver results. Learn about Skin + Mind below. Craig Patterson, now based in Toronto, is the founder and Editor-in-Chief Retail Insider. You may unsubscribe from promotional messages at any time. BB: Almost every day a customer tells me how our products changed their life, because like me, many of our customers who have suffered with skin issues for years have discovered their best skin after switching to Consonant Skincare. Check... Jump to. Sections of this page. Shick Quattro Titanium Razor 2. KMS California Hair Play Molding Paste, $21. La ligne de soins de la peau de Consonant n'a rien à envier aux marques les plus luxueuses. In Case You Missed It: Last night Dr. Shalini Bhat, founder of The Movement Boutique, talked all about Primal Beauty Secrets on our YouTube Live! To that end, I wouldn’t change a thing. But the number one lesson I have learned, is that persistence pays off. I bought some to be nice, but I didn’t pay too much attention to it until I was caught short one day in the shower with no soap. Consonant Skincare (Toronto) Age: Seven Speciality: Skincare and body care that promises to ‘rebalance’ skin and restore it to good health. 0 intéressé(e)s. Partagez cet évènement avec vos amis. Kristina Breckon, Consonant Skincare's VP of Marketing & Operations, talks about her personal employment journey, how it helped her become effective within Consonant, and shares what contributes to its longevity in the skincare industry. Baker launched Consonant in 2009, after his struggle with dry skin and eczema left him inspired to open his own skincare company. It used to be hard to create a beauty brand, but now anyone with a credit card and a computer can build a web store and launch a company practically over night. (A great problem to have!). I could listen to her speak for hours. Through my research I also discovered a nascent but growing movement of people looking for products without the harmful chemicals. BB: It goes without saying you will hear “no” a lot when you start a new business. Nothing beats natural for capital I inspiration. A Detox Market promotion . Frizz won’t stand a chance with Bill’s choice for added texture. Email or Phone: Password: Forgot account? The greatest thing about Detox is that every once in a while, an ambassador (or sometimes even the founder!) This is (part of) why I’m genuinely so thrilled to have been able to witness the constant growth and continued success of Consonant Skincare; a Toronto-based Canadian skincare company that’s dedicated to creating great natural products for their customers. 18 personnes étaient ici. The first, is how fragmented the market has become. sign up! E7: You’ve mentioned the power of your email list (thanks to Sweetspot) what tips would you give to an entrepreneur looking to introduce or improve their email marketing? Successful marketing requires planning and resources. Bill’s Tip: “A little of this molding paste goes a long way, and lasts a long time. BB: I have learned that every cliché you’ve ever heard about starting a small business is true. This shaving cream gives you the perfect shave. Schaf Skin Care for Men 01 Shave, $20. And thanks to technology, we have indeed become a global brand, having shipped our skin care to customers on every continent on the planet. I reached for the natural bar, and without exaggeration, my skin issues went away over night. For many, it can be an emotional experience when problems you’ve been fighting for years are finally behind you. The location and timing of the pop-up was key, says Bill Baker, founder and CEO of Consonant Skincare, pointing out that he wanted to target high-earning professionals who could afford the “luxury” skincare item during the time they would need it most (a.k.a. Consonant skincare est notre ligne de cosméceutiques. Consonant Skincare. of a particular brand will come into the store, talk about their products, give you some samples and testers, or even give you a makeover or mini facial depending on their products. Consonant is a Canadian skincare line that carries everything from sunscreen, to serums and face masks. But now that investment is paying off, so I’m glad I did it. Photo cred – @xoxo_biancacanales. Sign Up. I do believe there is a fine line between persistence and pestering that you have to be careful not to cross. Typically, good marketing programs aren’t free, but at the same time, they don’t have to be expensive. Skype December 12, 2016 Health & Beauty Leave a comment 342 Views December 12, 2016 Health & Beauty Leave a … I am also hugely inspired by Trinity Mouzon Wofford, founder of Golde. And I am constantly inspired by the creativity of others, so I love design books because they showcase this talent and they demonstrate that with imagination, the most beautiful things can be created. E7: What is your #1 piece of advice to keep in mind when starting your own business? ©Consonant Skincare For latest in fashion and beauty, pick up a copy of The Kit’s print edition found inside The Toronto Star on Thursdays, and The Vancouver Sun, Edmonton Journal, Calgary Herald, Ottawa Citizen and Montreal Gazette on Saturdays. There are never guarantees that any given marketing program or promotion is going to make the cash register ring, but if every program is structured to add names to your email list, that is a measurable (and meaningful) ROI. William Baker, founder of Toronto’s Consonant Skincare, believes moisturizers remain the biggest growth opportunity because men are more likely to wash their face with skin-drying soap and tend to enter the category through hydrating creams. BB: This isn’t always easy. 5. Now that she’s stepping out from behind the scenes to the front lines, keep an eye on Carly here for the inside scoop on runway news and beauty fixes. The greatest thing about Detox is that every once in a while, an ambassador (or sometimes even the founder!) Carly Ostroff, Writer: This former PR girl turned fashion and beauty writer is keeping The Kit readers up-to-date on the season’s biggest trends. Name & Title:  Bill Baker, Founder and CEO. When Consonant opened its first store in Toronto seven years ago, it did so on a shoestring budget, says William Baker, president and founder of Consonant Skincare. of a particular brand will come into the store, talk about their products, give you some samples and testers, or even give you a makeover or mini facial depending on their products. It can be challenging, it can be frustrating, and it will probably take a lot longer than you think. One of my most favourite things about the company, however, is the founder himself, Bill Baker, because he happens to be one of the loveliest and most gracious people you will ever meet–which is a quality I really love in people in general, but it’s always really refreshing to find in a leader. She is beyond incredible. Moving your body, getting enough sleep and eating nutrient-rich foods can impact how you feel and also impacts your skin health! It’s no secret that supporting local and up-and-coming Canadian brands is a passion of mine, but over the years I’ve come to realise a few things: Not every local brand is great, not every local brand will succeed, and not many local brands will survive beyond their first year of business. Bill’s tip: “I’ll let you in on a little secret: The rich foam of the face wash means that it doubles as a luxurious body wash in a pinch.”, RELATED READ: The Kit’s How-To Grooming Guide to Celebrity Facial Hair. 3. Join us for digital seminars, classes and other fun … We formulate award-winning, clinically-proven natural skincare products. Then I met the founder, Bill who is a super nice guy and I liked the brand even better. BB: For inspiration I go to two very different places: nature and design books. She is an old soul beyond her years and is doing some amazing things, it’s truly a treat to watch. BB: We like to say Consonant Skincare is for people with skin. 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