But you keep reading to find out what it is. That's not perfect. Simplicity wins. Robert Lucas Conversion Copywriter Nashville, TN. The main goal of Fact-Stacking is to build tension. I'm excited for you. Most of them are here to keep your reader happy. Let's say you're delivering a free guide called "This is how you write a good email. These facts don’t have to support each other. You don't need them to buy a product yet. 4,305 records for Robert Lucas. Robert Lucas. It’s just a series of facts (my true opinions about shopping for clothes as a tall, thin dude in America) that hit on the reader’s pain points and leave him wondering: Okay — so what’s going on here? :). View Robert Lucas’ profile on LinkedIn, the world’s largest professional community. But you should give your reader a little detail about WHY they've made a good choice. And they seemingly have nothing at all to do with each other. They barely know you! vSphere 6.7 Foundations: Storage ; vSphere 6.7 Professional Part 09: Backup and Recovery; Cloud Complexity Management for Multicloud Deployments; Readers keep reading because they have unanswered questions. I call it: If you’ve got even the slightest bit of creativity in your bones, it can be one of the easiest ways to write a lead ever. If you're like pretty much everyone else in the marketing world (myself included)... You've promised someone a free resource in exchange for their email address. Robert has 4 jobs listed on their profile. (Click here and it will download instantly.)*. You want to find out the “secret” behind the facts. Your Welcome Email is where you deliver that lead magnet. See others named Robert Lucas Add new skills with these courses. Here's a good example: Keep it simple here. (You know, the one I've been referencing throughout this post.). Robert Lucas Conversion Copywriter. Photo by Christian Stahl on Unsplash. shift extrusions operater at gradus. Robert Lucas Conversion Copywriter. 1003 others named Robert Lucas are on LinkedIn See others named Robert Lucas Robert’s public profile badge Include this LinkedIn profile on other websites Robert Lucas Graduate Mining Engineer. Robert Lucas Conversion Copywriter. Shift Extrusions Operator at Gradus. Robert LUCAS. So your goal is to prove you're a normal, trustworthy person who does what you say you'll do. I’ve got a quick little copywriting tip for you. The clearer you are up-front, the happier you -- and your subscribers -- will be. The writer just used facts about Trump and his financial statements (which have been hot-button topics) to grab the reader’s attention long enough to get to the most important part of the letter. Get started Geni World Family Tree. What’s interesting about this lead is that it focuses specifically on facts about Donald Trump —, But after the lead is done and the Big Promise is made…. Robert Lucas 1902 1966 Illinois South Dakota Robert A Lucas, 1902 - 1966. But let's be honest: They're not completely sold yet. And they want to find out that answer. Don’t let me be that guy at the party with spinach on his teeth. So I'm only going to send you good So here they are. Include this LinkedIn profile on other websites. A good Welcome Email is your chance to say: "Hey Reader, the fact that you gave me your email address is a big deal. So, when you show up to the party, announce yourself clearly. See the complete profile on LinkedIn and discover Robert’s connections and jobs at similar companies. Find Robert Lucas in the United States. Another one. PublicRecords360 does not provide consumer reports and is not a consumer reporting agency as defined by the Fair Credit Reporting Act (FCRA). (You can do that later.). Freelance copywriter and growth strategist with over $100MM in sales for health and fitness brands. Copywriter. So this article is a commentary on the copy not the person… (You’ve seen an Old Spice commercial lately, haven’t you?). That tension causes your reader to continue reading to find out what the hell is going on, propelling him to your Big Promise — which ties all your facts together. Create a free family tree for yourself or for Robert Lucas and we’ll search for valuable new information for you. 11 min read. Without tension, you’re not stacking facts, you’re just being boring, and people will stop reading. We found 1853 entries for Robert Lucas in the United States. They've taken a step forward by giving you their email address. September 3, 1932 - September 21, 2020 (88 years old) Spring Valley, IL Services By Barto Funeral Home - Spring Valley Then, all you have to do is stack ’em up and find a way to tie them to that Big Promise. Originally published at robertlucas.co. Get full address, contact info, background report and more! This is probably the most basic example of Fact-Stacking we have. Because they need to do it, just like a hungry person needs to eat. You'll both be better if you move on.). A good Welcome Email is your chance to say: "Hey Reader, the fact that you gave me your email address is a big deal. I couldn’t write this article a year ago. The Big Promise, which we were leading into, is that this new kitty litter is better for x, y, and z reasons. They've inched toward becoming a new person. See the complete profile on LinkedIn and discover Robert’s connections and jobs at similar companies. 1002 others named Robert LUCAS are on LinkedIn. While this one is more straightforward — it still keeps you reading. They've taken a step toward a new reality. You've just met this person. Tingnan ang kompletong profile sa LinkedIn at matuklasan ang mga koneksyon at trabaho sa kaparehong mga kompanya ni Robert. Then, you unsubscribe and start thinking it's all over... Until they show up in your inbox AGAIN the next day. Quick note: This article is not meant to throw shade at the writer who wrote these emails. Robert C Lucas will not be notified of your purchase. It’s less overt in that you know something is happening. More on that in a minute. Join Facebook to connect with Lucas Roberts and others you may know. Tell them to go read the free guide you sent. 1001 others named Robert Lucas are on LinkedIn. Robert Lucas Conversion Copywriter. This is your chance to reinforce their decision and show them WHY it was a good move. ", When you deliver that lead magnet, include a little bit of info about why it's important. Theory is great. So I'm only going to send you good stuff, starting right now.". Notice how Kira doesn’t even have any sort of intro. Curiosity Subject Line Templates. What the hell do these things have to do with each other? This time from an Agora Financial promo. If you plan to email every day and they hate it every time an email shows up in their inbox...it's not gonna work out. Don't get too quirky yet. ), In what cases should they unsubscribe? There's no confusion of: You COULD add a little context here too. Include this LinkedIn profile on other websites. When they are all seemingly out of left-field and your reader is thinking: What in the actual f**k is going on here? View Robert Lucas’ profile on LinkedIn, the world's largest professional community. And my laundry room used to be my least favorite room in the house…, And I never understood why Mr. Whiskers was always licking his paws…. See others named Robert LUCAS Robert’s public profile badge. | robertlucas.co. It's easy to overcomplicate this, but here's how to make it easy on yourself (and your reader): Structure your Welcome Email around 6 simple questions. So they continue reading. You know there’s some strategy or tactic behind these facts…. Because a reader's first impression of your company will stick with them for a while. Make it easy to unsubscribe. I went through my 29x29 Sales Letter Project to see if I could find any examples of Fact-Stacking in my own writing. See others named Robert Lucas Add new skills … Here’s my favorite example of Fact-Stacking, from Kira Hug of The Copywriter Club. Robert has 4 jobs listed on their profile. To make Fact-Stacking work, all you need is one Big Promise and a few random (or not-so-random) ideas. Templates are great. View Robert Lucas’ profile on LinkedIn, the world's largest professional community. View the profiles of people named Lucas Roberts. But another thing to consider is using a format like: This is helpful because it immediately reminds the reader where they know you from. Robert Lucas Conversion Copywriter. See others named Robert Lucas Robert’s public profile badge. 258 Followers ... I’ve got a quick little copywriting tip for you. And I'm not sure those statements are facts, because I made that up on-the-fly. Robert Lucas . You don't need them to name their firstborn child after you. You got their email address. View Robert Lucas’ profile on LinkedIn, the world's largest professional community. (If you used bullets on your landing page, you could even include them here.). You sign up for someone's email list and you immediately get bombarded by sh*tty emails you don't care about. Robert has 6 jobs listed on their profile. In fact, they work better when they’re entirely separate from one another. Robert ay may 11 mga trabaho na nakalista sa kanilang profile. :)". It's an unknown. Most of the time, I share helpful content. At this point, it would be easy to turn the focus on yourself: "Here at XYZ, we're all about blah blah blah.". Give them what you promised, because your goal now is to earn their trust. So — how do you actually do Fact-Stacking? (In fact, you should actually tell some people to unsubscribe. Read writing from Robert Lucas on Medium. Robert Lucas is a direct response email copywriter who helps companies earn more money with email. Because a reader's first impression of your company will stick with them for a while. They all have some relation to the kitty litter. What will you do with it? Copywriting formulas and templates made me a better copywriter. I’m not a kitty litter producer. Who are they now that they're a part of your tribe? Every day, Robert Lucas and thousands of other voices read, write, and share important stories on Medium. Or encourage them to keep an eye on their inbox tomorrow, because you're going to send them something else they'll like. Now you're trying to get them to take a step toward the shallow end of the pool. Numbered lists are great. You could include something like: You joining us today means you're tired of accepting the status quo of the fashion industry. And that’s actually part of my fear. She just starts throwing statements at your face. 1002 others named Robert Lucas are on LinkedIn. Nashville, TN. Even though the facts being stacked in this promo are related, they’re still ambiguous enough to spark a sense of curiosity. But what does this actually look like in practice? And I believe these email subject line templates could help you write better subject lines. Do that, and you'll end up with a damn good Welcome Email. If you were to come at them with the level of curiosity Kira is slinging above, they might get too bewildered to continue. Your Welcome Email is a big deal. Robert has 3 jobs listed on their profile. Ask them to send you a reply and let you know who they are. Stacking one fact on top of another. DO NOT make this complicated. This is not a question your reader is consciously thinking about. You have your reader's attention. You've seen the damage fast fashion causes to the environment... You understand the devastating effect it can have on local economies... And you actually care about the poor families who produce the garments people wear every day. See the complete profile on LinkedIn and discover Robert… Thanks! And in my opinion, you shouldn't try to get anything else from them right now. Exactly what it sounds like. Get out there and write your Welcome Email. It's about your reader. But by the time they're done reading, you should have answered all of their questions... Or you're gonna create some frustrated subscribers. As a reminder, here are a few things you'll learn: One question you should ask yourself when you finish writing an email to make sure it has maximum impact, "HOLY CRAP THIS EMAIL IS A BANGER...AND I WROTE IT MYSELF! (It's what I do.). Click here to get one 100% free (and simple) copywriting tip every week. I’ll leave it to them to figure out their own competitive advantages. Here’s a quick example off the top of my head for kitty litter: But now I think I’m their favorite stop. Specifically, it’s a tip to help you write simple, attention-grabbing leads without having to work any copywriting wizardry or black magic f**kery. Just another reminder that knowing your audience is key. And that's fine. I got a message on LinkedIn the other day from a financial advisor promoting a webinar he’s hosting in a few weeks. And I respect that. This next example is from Derek Halpern’s Sales Page That Converts course. My search was, for the most part, unfruitful, but I did find one example from Day 11 worth sharing. But I'll probably try to sell you something at some point. I have written a lot of bad copy in my day. And if you want more email copywriting tips... Click here to download my email copywriting guide, This is how your write a good email. By taking action to download your lead magnet or sign up for your email list, your reader has drawn a line in the sand. And I respect that. Specifically, it’s a tip to help you write simple, attention-grabbing leads without having to work any copywriting wizardry or black magic f**kery. Jersey City, NJ Robert Lucas 1002 others named Robert Lucas are on LinkedIn. Join Facebook to connect with Robert Lucas and others you may know. They've made the decision to give you their email address. You eventually find out that they are all regrets. Promise. The goal of Fact-Stacking is to build tension. Here’s another one from a Heatseekers promo from Money Map press. Help them understand what that means. Nashville, TN. And I have good news: Here's your free ebook. Tingnan ang profile ni Robert Ramos sa LinkedIn, ang pinakamalaking komunidad ng propesyunal sa buong mundo. Since this thing is so simple, I’m almost forking positive somebody’s discovered it before. What do garbage men, a laundry room, and a cat all have in common? This one is less random than Kira’s, which makes it perfect for Money Map’s older audience. We write to find purpose, stay sane, and try to make meaning out of life. Nashville, TN. [NAME], you're no longer part of the problem. At this point, your reader has dipped a metaphorical toe in the water. Nashville, TN. (Emphasis added). Younger, more connected audiences are used to the absurd. But it's one you should answer to increase the odds they'll read your emails in the future. Then, when I thought about sharing it with people, I started thinking: Surely, someone has discovered this before…and when I point it out and call it this brand-new thing, people are going to say…, “Robert — you know we’ve seen this shit before, right?”. No need to overcomplicate this. Let them know it's safe. If someone has just given you their email address, they're not used to seeing your name in their inbox. "As a reminder, here are a few things you'll learn: The 2 foundational elements of good subject lines (PLUS 3 examples of these foundational elements in action), The “Trail of Beans” trick I use to write emails that keep readers engaged from beginning to end, How to inject personality into your emails with an incredibly simple “best friend” exercise, How to structure your email so people actually read it, One question you should ask yourself when you finish writing an email to make sure it has maximum impact". Robert has 4 jobs listed on their profile. Join Facebook to connect with Robert Lucas and others you may know. Why is the lead magnet they're receiving important? (Shoutout to Kyle Milligan for his incredible breakdown of this.). So if you're not cool with that, just click the unsubscribe button below. Robert Emerson Lucas Jr. (born September 15, 1937) is an American economist at the University of Chicago, where he is currently the John Dewey Distinguished Service Professor Emeritus in Economics and the College.Widely regarded as the central figure in the development of the new classical approach to macroeconomics, he received the Nobel Prize in Economics in 1995 "for … See others named Robert Lucas Add new skills with these courses. And you don't have to sell too hard. And it sounds like an ugly, overgrown haiku, but I think you get the idea. You’re presented with a series of seemingly unrelated facts. Let's say you're a sustainable clothing brand. 1001 others named Robert Lucas are on LinkedIn. Robert Lucas is on Facebook. But questions 4 and 5 keep them engaged (in your Welcome Email and your future emails too). Robert Lucas. That's why I've identified these six questions you should answer in your Welcome Email. View Robert Lucas’ profile on LinkedIn, the world's largest professional community. You Can Quote Me: “Quotation Marks are Confusing.”, The System I Used to Write 5 Books and Over 1,000 Blog Posts, Why You Need to Stop Editing While You Write, The Best Way to Deal With Haters Is to Not Even Respond, Write like a journalist — 6 AP style tips — Part 1, How I Write a Stupid Amount of New Content, Effortlessly, Here’s What You Need to Do: Absolutely Nothing. "WE'VE been so lucky to share this time with YOU." Just give them the link. And that’s not an “old people” joke…. See the complete profile on LinkedIn and discover Robert’s connections and jobs at similar companies. This is the perfect chance to get them to engage with your business a bit more. It won't hurt my feelings. But you should ask them to do something that helps them further understand the value of your brand. There's a question in their mind that hasn't been answered yet. Lucas … Background Personal life. (Seriously. Nashville, TN. The name Robert Lucas has over 1677 birth records, 516 death records, 445 criminal/court records, 4936 address records, 787 phone records and more. Robert, A Lucas was born on month day 1902, at birth place, Illinois, to Eber Lucas and Mary, Belle Lucas. ", P.S. You don't have to include bullets. This isn't about you. And they tie into the Big Promise that TCCIRL (not an affiliate link, btw) is an event you would regret missing. Okay, so I’ll stop teasing you now and actually get into what the hell I’m talking about. When this idea first popped into my head, it was really cool. Spotify's 2019 Wrapped Campaign is a great example of this. OPS Supervisor at Canada Post / Postes Canada. What are you getting at? View the profiles of people named Robert Lucas. This is where you can talk about yourself... Why is being on your email list important for your reader? Founder of Freelance Like A Pro. They're going out on a limb here! You've won. Robert Lucas (July 25, 1962 – November 23, 2008) was an American blues musician, singer, guitarist and harmonica player, who became the front man for the group Canned Heat in the mid 1990s and was also a solo artist. Don't get greedy. To cause your reader to wonder: Because his desire to find the answer to that question is what will keep him reading. Because you HAVE to find out what the heck all these random statements have to do with each other. But you get the idea. Looks like you requested access to my ebook: This is how you write a good email. A lot of people use their full name as their email contact name. Find Robert Lucas's phone number, address, and email on Spokeo, the leading online directory for contact information. I’ll admit — it’s not my best work. So we're on the same page, I email my list at least once per week. PublicRecords360 is designed to help you safely find people and learn about others. You're part of the solution.
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