There are 12 pilot locations open today in the U.S., Canada and the U.K.: Tamarac, FL; Orlando, FL (2); Winter Park, FL; Chula Vista, CA; Knoxville, TN; Palmview, TX; Hillsboro, OR; Vancouver, WA; Beauport, QC; Granby, QC; and Manchester, U.K. But are the lawsuits having an impact? “It won’t happen overnight,” Fertman said. Nation's Restaurant News is part of the Informa Connect Division of Informa PLC. I think it’s far more important what the food is and what potential new service platforms there are.”. Subway Rolls ‘Fresh Forward’ Store Redesign Posted July 17, 2017 by Dale Buss Subway has been updating its look and feel in a redesign that was actually revealed last year. Subway, the world's largest restaurant chain, is rolling out the Subway Fresh Forward design, transforming every aspect of the customer experience. That’s no small task: The chain has 30,000 locations in the U.S. and another 15,000 units in other markets around the globe, and wants all of them to be refreshed. It will also include kiosks in some locations, a growing feature in more quick-service and fast-casual restaurants. There are 12 pilot locations open today in the U.S., Canada and the U.K.: Tamarac, FL; Orlando, FL (2); Winter Park, FL; Chula Vista, CA; Knoxville, TN; Palmview, TX; Hillsboro, OR; Vancouver, WA; Beauport, QC; Granby, QC; and Manchester, U.K.Â. The design will feature digital menu boards, Wi-Fi, USB charging ports, and Apple and Samsung Pay. Subway engaged FRCH Design Worldwide to design a distinctive and welcoming space. The Subway® Fresh Forward design has been brought to life with input from franchisees and customers around the world. Subway® also revealed a new brand identity, designed by Turner Duckworth New York, including an iconic logotype, new symbol called the Choice Mark and optimized color palette that is brought to life through bright and bold new imagery, new packaging, uniforms and signage, which started rolling out this spring in North America. The chain is enhancing that in the remodel, with more modern food displays for bread, cookies and vegetables, which are cut in-house and include cucumbers, green peppers and tomatoes. “We’ve been strategically doing remodels in the U.S. and Canada, so we’re able to help franchisees from the perspective of what type of remodel they should do,” said Trevor Haynes, Subway’s vice president of operations. Subway didn’t provide remodel costs, but Fertman said, “As we work through this, we’re getting more competitive on the number.”. The new design features a bold color scheme, self-ordering kiosks, curated music and more. Registered in England and Wales. “You have some pretty grody Subways out there,” Gordon said. E-mail Address. The new design is big on service platforms, especially on the technology side. “We’ve created a modern design that gives our guests choices â from how they order, to how they pick up their food, to how they enjoy their meal,” said Trevor Haynes, Vice President of Operations at Subway®. Learn more about Subway’s Fresh Forward design here. Subway® engaged FRCH Design Worldwide to design a distinctive and welcoming space. The Milford, Conn.-based sandwich giant is revealing its “Fresh Forward” redesign that it hopes to bring to its 44,000 global locations over the next few years, in what promises to be a massive overhaul of the world’s largest restaurant chain by unit count. That might be one of the true understatements of the restaurant world. The new store concept is a distinctive and welcoming restaurant space that highlights an amplified guest experience surrounding its fresh ingredients. Subway wants to remind consumers that it pioneered the assembly-line restaurant model — and also give them a place to charge their phones. Subway unveils ‘Fresh Forward’ redesign. The restaurant is designed to offer guests an enhanced Subway experience, delivering bold and playful décor, new menu options and a flexible, comfortable environment for dine in or on-the-go consumption. Subway reopens outlet at … But for all of the technology, Subway still wants to maintain the experience that lets customers choose the toppings they put on their sandwiches. The remodelling of the store will generate a significant increase in sales. “No, we’ve been doing this for 50 years. Oltre al nuovo logo e al design all’avanguardia, il nuovo concetto di ristorante “Fresh Forward” … The bright colour palette is inspired by fresh vegetables. It’s a pretty big project.”. About Fresh Forward. The new Subway Fresh Forward design has rolled out to 12 pilot locations in the United States, Canada and the United Kingdom, and is part of the chain’s evolution, which recently has included a … Subway® Brings 'Fresh Forward' With New Restaurant Design, Customer Experience. “The first restaurant we opened with this look, customers walked in and said, ‘Is this the first Subway restaurant to slice vegetables?’” Haynes said. Subway® Fresh Forward restaurants also include new menu items, starting with pico de gallo, new sauces, house-made pickles, and made-without-gluten … “We have particular tiers to make sure the remodel type suits the location. MILFORD, Conn., July 17, 2017 /PRNewswire/ — Subway®, the world’s largest restaurant chain, is rolling out the Subway® Fresh Forward design, transforming every aspect of the customer experience. Incorporating its ‘Fresh Forward’ design, Subway India announces the reopening of its award-winning restaurant in Kempegowda International Airport, Bengaluru. The Subway Fresh Forward design welcomes a distinctive "S" Choice mark, alongside fun interpretations of the brand's quality ingredients playfully captured in wall art pieces in store. All three have used remodeling programs to generate sales growth. Muscat- Subway, the world's largest restaurant chain, has rolled out the Subway Fresh Forward design, transforming every aspect of the customer experience. Lines and paragraphs break automatically. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Copyright ©
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There are currently 114 Subway locations in the country with the Fresh Forward design. The Subway Fresh Forward design has been brought to life with input from franchisees and customers around the world. This work began with the Subway… The remodel combines new décor with updated technology — including self-ordering kiosks at some locations, as well as charging ports — and a more revealing look at ingredients. “Subway has always put the guest first and with the Fresh Forward … The company is also offering operators different tiers, based on the location. Subway introduced an image refresh called Fresh Forward designed by FRCH Design Worldwide. Remodeling projects can invigorate a chain because customers like fresher designs, which can also introduce new features. Potential The new owner will inherit an established business with a loyal customer base. Subway Sri Lanka is introducing the Fresh Forward makeover to its newest restaurant which will be opened in Shangri-La’s One Galle Face Mall today. The Subway® brand is on a journey to transform. Learn how your comment data is processed. The Oberlin Subway hours are 8am to 10pm 7 days a week. The premises have been fitted out to the latest Subway Fresh Forward design. “Subway guests enjoy the experience of going down the line, saying, ‘I want this; I don’t want that; I want this,’” Haynes said. Even with a declining restaurant count reflective of a relocation and revitalization strategy in recent years, the world’s largest quick-service chain ended 2017 with 25,908 U.S. locations . “But they’re not awful. Subway worked with the design firm FRCH Design Worldwide and spent the past couple of years working with franchisees, vendors and suppliers to determine its design. The company created Subway® Digital in 2016 to develop an omni-channel strategy. This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. So far it’s been a slow go: Roughly 400 … Number 8860726. var today = new Date()
Specifically, the Subway Fresh Forward restaurants will sport a brand new Choice Mark dining area, state-of-the-art equipment with modern food displays for cookies, bread, and vegetables. The company, founded over 50 years ago by then 17-year-old Fred DeLuca and family-friend Dr. Peter Buck, is still a family-owned business with thousands of dedicated franchisees in neighborhoods around the world. “The reactions from our guests, our franchisees and the Sandwich Artists⢠has been incredibly positive.”, The Subway® Fresh Forward design has been brought to life with input from franchisees and customers around the world. Many elements of the new brand identity will be worldwide by the end of 2017. Still, some franchisees are concerned about the cost of the remodel compared with how much a typical Subway generates in profits. Guests can pre-order their meals using the Subway App. Incorporating a bright new colour palette, inspired by fresh vegetables, the new store also features the first digital menu boards for Subway®. It’s just the simple things you can do.”, Contact Jonathan Maze at [email protected], /sites/all/themes/penton_subtheme_nrn/images/logos/footer.png, Sandwich giant reveals a tech-savvy remodel as it seeks to reinvigorate sales, © 2020 Informa USA, Inc., All rights reserved, Bankrupt NPC International cancels bidding for hundreds of Wendy’s and Pizza Hut restaurants, Fox Restaurant Concepts to launch to-go-only Fly Bye and Flower Child, DoorDash is looking to raise up to $2.8 billion in its IPO, Flavor of the Week: Gouda – the Dutch cheese. The Lake Otis Subway® Fresh Forward design features self-ordering kiosks, designated pre-order pick-up areas, Wi-Fi, USB charging ports, and Alaska’s only touch-screen drive-thru ordering system. The new restaurant design is the next phase of Subway’s evolution. We’re incorporating our digital footprint, changing how we present our vegetables and our breads, and how we present the entire experience to Subway customers.”. All Rights Reserved. The company’s domestic unit count, which was once growing at an unstoppable rate, has fallen over that time, by 359 locations, to 26,744 units at the end of last year. “This is competitive with that,” Fertman said. Reproduction without explicit permission is prohibited. Specifically, the Oberlin Subway Fresh Forward design features: designated pre-order pick-up areas, Wi-Fi, Food (new ingredients on the menu), expanded seating in the dining room, USB charging ports.